Teen BuzzTones

we all agree that the mobile is more than just a mobile... it's also a personal statement about us, about our tastes, fashion, lifestyle etc… and not just the mobile itself; ringtones have played a major role in this trend as well. If you think about it, music is actually a fashion and personality statement as well, so the combination of mobile and music as means of conveying a message - turns the ringtone into a powerful tool for self expression purposes.

Having said all that, how can the latest teenage trend of using a high-pitched sound which can’t be heard by adults as a ringtones* (so they can use phones during classes) fits in this equation?

This high-pitched ringtone, a.k.a. TeenBuzz, is a personal statement as well. A teenager who uses it conveys the following message:

• I’m cool
• I’m tech savvy
• I’m very in - I’m familiar with all the latest trends
• I’m part of a social group - the group of teens who use the mobile in class (= I’m not a geek)
• I’m reinforcing my belonging to that social group
• I’m more interested in my friends than in the class/teacher
• I’m willing to take risks in class, but in a smart/sophisticated way

All that in a single action of changing the polyphonic ringtone to the high-pitched ringtone during class!

I wish that in my school days I had a cool toy like that! :)

*Mosquito

Technorati Tags: mosquito, teen buzz, youth, mobile trend, mobile behaviour, ringtones, self expression